"If you want to understand white people, you need to understand indie music. As mentioned before, white people hate anything that’s “mainstream” and are desperate to find things that are more genuine, unique, and reflective of their experiences. Fortunately, they have independent music.
A white person’s iPod (formerly CD collection) is not merely an assemblage of music that they enjoy. It is what defines them as a person. They are always on the lookout for the latest hot band that no one has heard of, so that one day they can hit it just right and be into a band before it is featured in an Apple commercial. To a white person, being a fan of a band before it gets popular is one of the most important things they can do with their life. They can hold it over their friends forever!
...WARNING: Indie music is perhaps the most dangerous subject you can discuss with white people. One false move and you will lose their respect and admiration forever. Here are some general rules:• Bands that have had their songs in an Apple ad are still marginally acceptable.
• Bands that have had their songs in ads for other companies are not acceptable.
• If you mention a band you like and the other person has heard of it, you lose. They own you. It is essential that you like the most obscure music possible.
Remember, popular artists can turn unpopular in a heartbeat (Ryan Adams, Bright Eyes, the Strokes), so you would be best to stick to the following statements: “I love Arcade Fire” “I still think the Montreal scene is the best in the world” “I would die without Stereogum or Fluxblog”*1; and “Joanna Newsom is maybe the most original artist today.”
Christian Lander, Stuff White People Like: A Definitive Guide to the Unique Taste of Millions
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